Hero MotoCorp partner, the American motorcycle maker Erik Buell Racing (EBR) has procured an investment of USD 20 million from a foreign investor. EBR is now gearing up to produce affordable motorcycles. The new funding is being used to hire additional workforce, expanding EBR’s Milwaukee plant to 54,000 square feet. Though Hero MotoCorp isn’t forthcoming with information on the new development, we expect the funding to have flowed in from the Indian partner.
Issue: 166 | June 2013
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