To mark the first anniversary of the Etios Liva, Toyota has launched a limited edition called the Liva TRD Sportivo. The Sportivo, designed by Toyota Racing Development (TRD), Japan, comes with a sporty front lip spoiler, side skirts, two-tone rear spoiler and roof spoiler. It is also equipped with smoked-design alloy wheels, racing graphics on the body, a TRD Sportivo badge, new seat fabric and a silver gear shift knob.
Speaking at the launch, Sandeep Singh, deputy managing director, marketing, Toyota Kirloskar Motors (TKM), said, “The Liva TRD Sportivo limited edition is a trendy and sporty vehicle for the ever-enthusiastic and vibrant youth of today. It will offer product exclusivity and excitement, thus enhancing the ownership experience and image of the Etios Liva. TKM has undertaken many active steps to cater to the youthful market, and this is just one such initiative to further our efforts.”
The car will be available in white and ultramarine blue colours, and will be on sale till October 2012. Only 1200 units of the limited edition car will be sold.
The Liva TRD Sportivo will be available in both petrol and diesel variants with a price tag of Rs 5,23,691 and Rs 6,32,281 (ex-showroom, Delhi) respectively.
Issue: 166 | June 2013
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