Cricketing legend Sachin Tendulkar is tipped to sign on as BMW India’s first-ever brand ambassador. The deal is likely to go through this week preceding the launch of the new F30 3-series on July 27, 2012
An avid car enthusiast, Sachin has, over the years, owned a number of high-end cars of which his Ferrari 360 Modena, which features in the Bollywood film, Ferrari Ki Sawari is the most well-known. BMWs have also been a part of his extensive garage. He has owned a previous-generation (E60) M5 as well as an X5 for regular use, whilst wife Anjali currently uses an E90 3-series. Sachin is seen as a perfect fit for the German luxury car brand and, according to the company, the Master Blaster’s association with BMW could even extend to global markets where there is a strong (and wealthy) Indian diaspora.
According to company sources, Sachin is likely to hand over the keys to the first 100 customers of the new 3-series as a symbolic gesture to commemorate his monumental achievement of hitting a hundred centuries.
Issue: 166 | June 2013
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