Mahindra’s Bolero continues to be the largest selling vehicle in its class, a title it has claimed for the sixth consecutive year. Mahindra sold 1,00,686 units of the Bolero in 2011-2012, the highest figure since it was first launched. For the month of March 2012, Mahindra sold 10,026 units of the Bolero, the most it’s ever sold in a month.
Speaking on this achievement, Pravin Shah, chief executive, Automotive Division, Mahindra & Mahindra said, “The fact that the Bolero has sold more than 1 lakh units in FY 2011-12 signifies the confidence consumers have on the brand. Over the years, the Bolero has evolved with the changing lifestyle aspirations of customers resulting in an exceptional CAGR of 26 percent. I am sure that the Bolero will continue to be as popular on Indian roads in years to come.”
Issue: 165 | May 2013
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